Retail lighting: How important is it?
It’s widely recognised that retail lighting forms a major part of the design and aesthetic of a retail unit. But, beyond that, many retailers believe it can boost sales.
Retail lighting can affect customer enjoyment and staff morale. When designed and installed thoughtfully and expertly, retail lighting can enhance your company’s image, add character and interest to your shop, and make your products look more exciting.
There’s even a theory called the Limbic Emotional Assessment that claims retail sales can be increased by matching your lighting to your target customers’ personality traits!
Even without going as far as such theories, it’s generally acknowledged that the way you light your retail unit has an influence on how your customers perceive you and the products you are selling.
Lighting is a key factor in encouraging people to shop with you, alongside store layout and product offering. It allows you to showcase your merchandise in its best light. Products can look more attractive and ‘cleaner’ under certain lights, and the colours and features of an object can be intensified.
The right retail lighting can enhance everything from the shop window to the nooks and crannies. It can create a great first impression on the high street, complement the products you’re offering and add to the general customer experience. And if you have a fitting room, the way it is lit is vital!
Many retailers use a mix of ambient lighting and accent lighting, providing contrast throughout the unit and guiding people to specific areas or products.
Ambient light can be warm, helping create a relaxed, welcoming impression. Or it can be ‘cool’, which can make a space feel bigger. Accent lighting and spotlights are a great way to highlight products or certain areas of a shop. They can help direct and drive customers through your store, and illuminate shelving and corners that may otherwise be overlooked. Dimmed lighting can create a relaxed and intimate atmosphere.
Retail lighting has been transformed by the development of LED technology, which offers a wide range of lighting options at an increasingly affordable price.
Aside from the flexibility and innovation offered by LEDs, they also offer some major financial and environmental benefits. LED lights can reduce your electricity bill by, on average, between 60% and 85%. They’re virtually maintenance free and they create less wastage. Read our previous blog here to find out more about the benefits of LED lighting.
As a well-established electrical contracting company, DRF electrical can advise you on your retail lighting. We have a wealth of experience in designing and installing lighting systems in the retail sector, and have worked with a number of blue chip high street companies. We work on small, single-store projects right through to nationwide store fit-outs and upgrades.