DRF Electrical

Electrical Contractors to Commerce and Industry Installation, Maintenance & Testing, Fire Alarms, Emergency Lighting & Life Systems

Case Study: Links of London


Luxury jewellery brand Links of London was founded in 1990. In 2006 it was bought by the Folli Follie Group, a global jewellery brand, which has grown Links of London in new international markets. There are now nearly 450 stores and stockists across Europe, Asia and the USA.

In 2016 the flagship store in New Brook Street, London, was revamped. This has been followed by the roll-out of a refurbishment programme across some of the other UK boutiques. The new-look stores aim to reflect Links of London’s English heritage and craftsmanship, as well as its design ethos of timeless elegance and contemporary classics.


DRF is an expert in the design of all elements of an electrical project, from electrical wiring and data cabling to internal and external lighting, as well as fire and security systems.

We have recently been working on refits at the York and Leeds stores for Links of London. The project involved a number of aspects of electrical work. The new-look stores feature elegant fittings, modern lighting and chrome display units to house their wide selection of high quality watches, jewellery and giftware.

Our Expertise

We have extensive experience and specialist knowledge of the retail sector, having undertaken work for many well-known high street names including EE, Specsavers, Gant and J Crew. Projects have ranged from single store fit-outs to UK-wide electrical system upgrades.

We are experts in the electrical requirements of retail stores, and know the importance of balancing the needs of a business (such as security, fire prevention and employee comfort) with those of its customers (for example, well-lit display cabinets and fitting rooms). For a jewellery store like Links of London, lighting is a key factor in attracting customers via the shop window but also showing off the stunning pieces and really making them sparkle in store! Lighting also contributes to the atmosphere of a premises; Links of London required an elegant and high-end feel while at the same time creating a warm and welcoming atmosphere.

You can read more about our retail sector work here

We always collaborate with the other contractors on each project to ensure a smooth delivery, with work completed on time and within budget. Our excellent working relationship with both our clients and our colleagues in the industry means we are known and trusted to carry out a project to a high standard. We also place an emphasis on after sales care and customer support which we view as a vital element of the project.

Read more about our commercial electrical services and expertise here

Why not give us a call to discuss your project? Call a member of our team on 0113 257 8212.

Contact us to discuss your project

0113 257 8212 |