Case study: Calvin Klein, Grand Arcade, Cambridge
The Calvin Klein brand is known the world over for its ‘iconic fashion reimagined’ designs. Always on trend with a crisp, modern twist, the American fashion house was established by designer Calvin Klein and childhood friend Barry K Schwartz in 1968. Calvin Klein created the designer jeans craze of the 1970s and transformed the market for men’s underwear back in the ’80s. The stylish designs are just as popular today and the company, headquartered in New York, is now owned by PVH.
DRF has recently completed work on a new Calvin Klein underwear store in the Grand Arcade, St Andrew’s Street, Cambridge. The bright, cutting-edge concept store opened at the beginning of November in time for Christmas shopping. The contemporary, modern layout and lighting of the shop floor was carefully designed to complement this international brand to perfection.
Our main focus on this project was to install a lighting scheme to showcase the premium products on display to their full potential. Just like the Calvin Klein brand, it needed to be a crisp, modern and bright interior. We drew on our extensive retail sector experience to come up with a concept that would give a fabulous first impression and add interest to the interior layout.
We used a mixture of ambient lighting and accent lighting to illuminate specific areas. Most of all, we developed a modern, clean scheme to allow customers to shop at their leisure in a welcoming space. Using LED lighting allowed us to provide contrast and light throughout, as well as offering better environmental benefits due to less wastage.
In our work with premium retailers, we always start from first principles in the sense that getting the lighting right is key to the whole customer experience. We then draw on our technical know-how to create the look and ambience that suits the brand.
DRF has worked with many leading high street companies on single store projects right through to nationwide store fit-outs and upgrades. We understand the importance of good communication, particularly when lots of contractors are involved, and making sure everything stays on track. Our bespoke electrical solutions are planned and fine-tuned to achieve just the right result.
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